Office Supply Retail Store Chains take a huge hit in the downturn of the market. The economy has seen better days and consumers have stopped buying and that means small businesses are cutting back too. Not necessarily the best time to be in the office supply business you might think. Nevertheless, here is an interesting Case Study of how Office Max Corporate is bucking the trend;
With other office stores closing locations and distribution centers, Office Max understands its local small business clientele and has opened yet another store in the Coachella Valley (Riverside County, CA). The new Office Max in La Quinta, CA is a beautiful store and anchor tenant in the high-class center. As Office Max grows its presence in the Valley, small business owners have a local place to buy their business furniture, make copies, and buy office supplies, computers, and high tech personal items.
This beautiful store has opened just in time for the Christmas Rush and are doing a good bit of business considering the retail sector economic outlook. Office Max is bullish on the Coachella Valley and on the Highway 111 corridor between Indio and La Quinta. In fact, the Indio Chamber of Commerce Grand Opening and Ribbon Cutting was a huge success as local business best korean skincare owners showed up to wish them well. Office Max is quickly gaining market share while its competitors are struggling.
For instance, Office Depot, one of Office Max's competitors has announced in the news that it is closing of over 112 underperforming stores and 6 distribution centers throughout the US. Not every company in the Office Supply Sector is able to match Office Max and their unyielding belief and confidence in America's small businesses. Office Max appears to be taking a huge risk at this time, but seems to know their demographic quite well.
With the membership that Office Max has now made with this Indio Chamber of commerce it shows they are fully invested as a partner with our local small business community. Many attendees of this Grand Opening Ribbon Cutting agreed it was one of the best they have ever been too. One small business owner stated: "Office Max sure knows what I need a small business, I will definitely shop here."
Is Office Max taking a risk? Sure they are, will it pay off? No one knows for sure, sometimes it's hard to get out of commercial real estate leases and agreements and other times if you know your demographic and trust your abilities you go for it anyway, despite the tough economic market conditions of the sector. As case studies go this is definitely way outside the norm, but it's good to see. Think on this.
