What is OpenCart?

Open kart is a site content management system (CMS). It is distributed free of charge and differs from other engines by a clear specialization in online stores, built-in marketing tools (for example, SEO modules), and an intuitively easy-to-use visual editor.

OpenCart – what kind of system is this
OpenCart is a system for developing and managing online stores. It is suitable for web resources of any level: from one-page landing pages to large-scale information portals and online stores with hundreds of pages, but since it was originally designed for online stores, this is the strongest point opencart development services. Since the code of the system is open, any online store can be made on openkart, regardless of the specifics of the industry, and the needs and capabilities of the customer. OpenCart, as already indicated, is free software distributed under the GNU General Public License v3, written in the PHP programming language, and the MVC design pattern is used in the architecture

What are the advantages of open cards for an online store
High speed of operation, wide integration possibilities, and savings on the development of an online store due to ready-made modules are the main advantages of Openkart. With its help, you can quickly create an online store that will be reliably protected from hacker attacks and viruses - for any product.

OpenCart – what it gives to web resources
According to various data from open sources, today every fifth online store is created based on "Openkart". Also, it is often possible to find landing pages and corporate sites based on open maps using the platform. Let's take a closer look at the OpenCart tools - what they do for an online store.


Openkart tools for an online store
Openkart offers the following tools and solutions for online stores.

Professional store operation management:

The seller can set different prices, options, and characteristics, and use different currencies;
process orders and delivery of goods;
keep records of warehouse balances;
conducts discount promotions;
offer a comparison of goods;
manage currency funds;
conduct sales analytics, etc.
By default, responsive site design:

Site data is displayed correctly on all mobile devices.

the Openkart system adapts the design to the screen resolution;
supports the functions of touch screens;
has clear navigation.
Plenty of integrations:

It is possible to integrate the site with CRM programs (customer relationship management systems).
Payment integrations. Almost all Russian banks have integration with Openkart
Integration with delivery services. It is difficult to find a delivery service for which there is no Openkart integration module
Do you need integration with 1c or My Warehouse? And for this case, there are ready-made modules.
Compliance with legislation:

Internet stores based on Openkart conduct all operations under the requirements of FZ-54 ("On the use of control and cash register equipment") and FZ-152 ("On the protection of personal data").

E-mail marketing:

Ready-made templates will help managers quickly create informative newsletters about new products and promotions.

The system will make a newsletter by audience segments.
It will send out triggered mailings after the specified actions of the buyer. For example, a person bought a product, and the store manager receives a letter with information about the order.
Features of Openkart
The Openkart system is convenient due to its extended functionality - it provides features that are important for any online store.

Basket of goods and services
Standard blocks are provided in the basket: photo and name of the product, choice of color and size, and others. Additionally, the number of goods and the total cost of the order are displayed. It is possible to set the field for entering a promotional code. If the buyer changes the contents of the basket, the total cost is immediately recalculated.

Personal office
Through the personal profile, the buyer checks the status of the basket, tracks current orders, and subscribes to news and other newsletters from the online store. To get access to the personal account, it is enough to log in to the site.

Order processing
To create an order, the buyer simply selects the product and adds it to the shopping cart. Additional options that can be configured when creating an online store are invoicing for legal entities and the formation of a bank receipt for individuals.

Management of delivery services
It is convenient that buyers independently choose the delivery method: SDEK, DPD, "Pochta Rossii" and others. Delivery by courier is possible. Tracking numbers and invoices are generated automatically. Shipping is calculated not only for buyers from Russia, the USA, Ukraine, Kazakhstan, and other countries.

Payment management
Various payment systems are available for the payment of goods. The most popular: YuKassa, Robokassa, PayPal, Apple Pay, and Sberbank. It is possible to adjust the payment so that it is available to the client only after the manager checks the order.

Flexible work with discounts
It is easy to manage discounts in Openkart. Discounts can be generated for different products, brands, and customers. Another option is to give users discounts for certain actions (for example, when buying two or three goods at once).

Units of measurement
Any goods can be sold in online stores created with Openkart - in different units of measurement (for example, in kilograms or liters). It will be determined in what units of measurement the goods will be available for purchase before adding them to the catalog.

Openkart has ready-made solutions! In what cases should you use the ready-made Openkart solution

If you need an online store, but the resources and skills for its creation are limited, then the ready-made Openkart solution is one of the best scenarios. It looks good at the start, has useful functionality, and provides a basis for future growth.

The OpenCart system is suitable for creating an online store based on it, more than anything else, OpenCart was created for this task.

Trust the development and installation of a complex OpenCart software product, it is best to trust only good specialists. Otherwise, instead of making money for you, the store will siphon off all the money from you for its service.

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