Market Overview
Global Paper Towels Market is expected to surpass its 2030 value of USD 8.95 Billion and is projected to register a CAGR of 5.3% over the review period from 2022 to 2030.
Market Dynamics
The paper towel market is a highly competitive one, as many companies offer quality products that can fulfill the same needs. It is important to understand the market dynamics and key players in order to remain competitive.
First, it is important to understand the different types of paper towels on the market. There are traditional paper towels, which are made from trees, and there are also recycled paper towels, which are made from post-consumer waste. Both of these types of paper towels offer a variety of benefits and drawbacks, including absorbency, cost, and environmental impact.
Second, it is important to understand the pricing of different paper towel products. Generally, traditional paper towels are more expensive, but they tend to offer better absorbency. Recycled paper towels are often cheaper, but they may not be as absorbent. It is important to weigh the cost and benefits of each type of paper towel to decide which is best for a particular need.
Third, it is important to understand the various brands and players in the paper towel market. Major corporations, such as Kimberly-Clark, Procter Gamble, and Georgia-Pacific are some of the most popular paper towel brands.
Market Segmentation
The market has been divided into two types of products: rolled and folded. Due to the widespread use of rolled paper towels in the residential, industrial, and institutional sectors, the rolled segment had the largest market share in 2030. This trend is expected to continue throughout the forecast period. In kitchens and bathrooms, rolled paper towels are used. As compared to folded paper towels, they are more functional in commercial and institutional settings. Individually folded or multifold paper towels are suitable for use. The demand for rolled paper towels is currently dominated, and this trend is expected to continue over the forecast period.
The sector has been divided into two categories based on end-use: residential and industrial institutional. In 2030, the commercial and institutional segment dominated the global paper towel market, and this trend is expected to continue during the forecast period. The segment is expected to remain dominant throughout the analysis period due to the widespread use of paper towels in the HoReCa, educational institutions, and recreational spaces. During the analysis era, paper towels are also likely to see significant use in the home.
The industry has been divided into store-based and non-store-based distribution channels. In 2030, the store-based segment dominated the paper towel market Overview, and this trend is expected to continue over the forecast period. Supermarkets and hypermarkets, convenience stores, and other stores make up the store-based segment. Within the overall store-based distribution channel segment, the supermarkets hypermarkets sub-segment dominates. Furthermore, the dominance of store-based distribution networks has resulted from the the number of integrated store-based channels for the selling and purchasing of paper towels, such as supermarkets and hypermarkets, convenience stores, and other local stores. During the review era, however, e-commerce sales of paper towels are expected to increase.
Regional Overview
Because of the high customer demand for paper towels, North America led the paper towel market size in 2030. Furthermore, the involvement of some of the most important players in the paper towel industry in the United States has made North America one of the most important markets for paper towels. The unexpected increase in demand for paper towels as a result of the COVID-19 outbreak would almost certainly raise paper towel sales in the area to some degree.
During the forecast period, the Asia-Pacific market is expected to expand significantly. Paper towel manufacturers in the area are likely to benefit from an increase in consumer buying power and a preference for western cultures, especially in emerging economies.
Competitive Dashboard
The notable Key paper towels market Players are American Specialties, Inc. (US), Kimberly-Clark Corp. (US), The Procter Gamble Company (Japan), Georgia-Pacific LLC (Taiwan), Kruger Inc. (US), Seventh Generation Inc. (US), The Kroger Co. (US), Mercury Paper, Inc. (US), WEPA Hygieneprodukte GmbH (Germany), Cascades Inc. (Canada).
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