The incidence of obesity has exponentially increased around the world. The consumption of calorie-rich foods, the adoption of unhealthy lifestyles, and an alarming decrease in physical activities are causing a wide range of health disorders among people of all ages. This has increased the prevalence of cardiovascular diseases and metabolic disorders, particularly in urban communities. In this scenario, millennials and senior citizens are exhibiting strong resolve and greater interest in embracing healthier habits. With food being at the centre of weight-related diseases, health-conscious individuals are considering natural, organic, and low-calorie substitutes for certain food items. Against this backdrop, the global fat replacers market is witnessing profitable outcomes, creating sound scope for market expansion in the near future. Seeing the potential of the fat replacers market, industry leaders are expected to engage in robust RD and MA during the forecast period.
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Growing Obesity Risk, Sound Health Awareness Augments Demand for Fat Replacers
On a global scale, governments are introducing progressive measures, policies, and initiatives to reduce the rising burden of obesity. Leveraging the power of social media and digital influencers, organisations in the healthcare industry are making consumers more aware of the negative effects of obesity. At the same time, governments are devising policies in the favour of organic food production and issuing dietary guidance and suggestions to sway public appeal toward low-calorie and nutrition-rich foods.
Consequently, the demand for fat replacers has been consistently increasing, unleashing extremely viable revenue opportunities in the global fat replacers market. Key international health associations have deemed fat replacers as a safe and useful supplement, when used in moderation, to lower fat content in foods. This is also impacting fat replacers’ applications in the food and beverages industry.
Carbohydrate-based Replacers Witness Higher Demand, Bakery Confectionery Holds Ample Opportunity
Lipid-based, protein-based, and carbohydrate-based are the main types of fat replacers. Among these, carbohydrate-based fat replacers are predicted to maintain their dominance in the fat replacers market, strongly impacting demand and sales cycles. These types of fat replacers help to maintain good levels of moisture, texture, and viscosity in foods. Given their superior properties, carbohydrate-based fat replacers will attract greater demand for usage in dairy products, such as frozen desserts, salad dressings, and sauces.
Meanwhile, considering the appeal of bakery and confectionery items among youngsters, this segment will hold a lion’s share in the fat replacers market in terms of application. Prominent leaders in the market will pursue fierce experimentation and high-end research in this segment owing to its popularity among the masses.
Greater Preference for Healthy Foods Makes North America a Leading Regional Player
Higher prevalence of obesity, consumer preference for low-calorie foods, and the presence of major industry players in North America are set to make the region the most formidable fat replacers market. This region is poised to witness more demand for fat replacers amid growing concerns to maintain a healthy lifestyle. Moreover, the greater purchasing power of consumers in the U.S. and Canada is also predicted to influence the expansion of their fat replacers market.
Leading Market Players
Ingredion (US), DuPont (US), Kerry Group (Ireland), Koninklijke DSM (Netherlands), Cargill (US), Ashland Inc (US), FMC Corporation (US), ADM (US) are the main players in the fat replacers market.
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