The global feminine hygiene products market size is expected to reach USD 32.23 Billion in 2028 and register a revenue CAGR of 5.6% over the forecast period, according to the latest report by Reports and Data. Increasing initiatives by governments and various organizations to accelerate awareness and eliminate taboos associated with menstruation are key factors driving market revenue growth.
Companies are focusing on developing novel feminine hygiene products that target specific female groups. Strategic mergers and acquisitions are expected to grow as companies seek to expand their positions in the personal care market. The launch of new products that provide comfort and assistance on normal menstruation days is a priority for major market players. For everyday vaginal grooming activities, women are increasingly using biodegradable sanitary pads and menstruation cups, as well as feminine hygiene wash. Companies are also using biodegradable raw materials made of bio-actives taken from plants to reduce the volume of sanitary napkin waste and to comply with government environmental rules.
Mensuration is still regarded as a taboo in developing countries such as China and India. To break the stigma and increase sales, businesses are conducting awareness campaigns. For example, PG has been implementing the Parivartan program in Indian schools to teach young girls about menstruation and the significance of using sanitary products to preserve hygiene.
In developing countries, increased awareness and consumer education regarding alternative hygiene products such as panty liners and tampons have resulted in high demand for these products. Moreover, modernity in the retail model has boosted demand for tampons in these countries.
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Key companies profiled:
- Johnson Johnson,
- Procter Gamble,
- Kimberly-Clark Corporation,
- Kao Corporation,
- Daio Paper Corporation,
- Unicharm Corporation,
- Ontex Group,
- Hengan International Group Company Limited,
- First Quality Enterprises, Inc.,
- Edgewell Personal Care.
Rapid digitalization of supply chain and manufacturing process to drive market growth
Consumer goods and fast-moving consumer goods (FMCG) markets are constantly adapting to changing consumer demand and trends. In recent years, the consumer goods business has been influenced by digital innovation, the coronavirus pandemic, and a greater focus on sustainable and healthy behaviors, to name a few. Digitalization has put the customer in control, allowing them to compare and scrutinize things in real time. In this competitive industry, consumer products companies must maximize their marketing techniques and brand recognition to sustain client loyalty.
The pandemic changed how people purchase and wreaked havoc on the market; cleaning supplies, shelf-stable food and beverages, and toilet paper became scarce in some areas within days. Furthermore, the function of sustainability is becoming increasingly important in the consumer goods sector; there is a growing desire for more ecologically and ethically manufactured products across the board.
Market Segmentation:
By Nature Outlook
- Disposable
- Reusable
By Product Type Outlook
- Sanitary Napkins
- Panty Liners
- Tampons
- Menstrual Cups
- Others
By Distribution Channel Outlook
- Hypermarket/Supermarket
- Convenience Stores
- Pharmacies
- Online Retail Stores
- Others
Growing demand for co-friendly cosmetics to further bolster market growth
Food, toiletries, cosmetics, and beverages are the four categories that make up the consumer products industry. Most companies in this industry make products that fall into one of the four categories; however, some companies may have bands that span the categories' lines. In the consumer goods industry, success is determined by how well a single product is marketed, typically through boosting the brand name.
In the consumer products industry, companies compete for shelf space, therefore they strive for smart package design, marketing, and customer satisfaction. Addressing changing client wants, navigating a consolidating industry, and implementing profitable growth plans are just a few of the issues faced in the consumer products sector.
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Key Questions Answered by the Report:
- What are the key applications of the Feminine Hygiene Products market? Which application segment is expected to drive market revenue growth over the forecast period?
- Which product type is expected to register significant revenue growth going ahead?
- Which region is expected to account for largest revenue share over the forecast period 2021-2028?
- Which key companies operating in the global market?
- What are the key strategic initiatives undertaken by the companies to gain a robust footing in the market?
- What are the key outcomes of SWOT analysis and Porter’s Five Forces analysis?
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About Reports and Data
Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients to make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Products, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Reports and Data has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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